What Did 50 Floor Used to Be Called: Revealing its Fascinating Past

What Did 50 Floor Used to Be Called?

What Did 50 Floor Used to Be Called?

50 Floor used to be called Premier Flooring and Design.

Key Points:

  • 50 Floor was previously known as Premier Flooring and Design.
  • The company underwent a name change.
  • The previous name of the company was Premier Flooring and Design.
  • 50 Floor was originally called Premier Flooring and Design.
  • The name Premier Flooring and Design was used before the rebranding.
  • The company has transitioned from Premier Flooring and Design to 50 Floor.

Did You Know?

1. 50 Floor used to be called “Empire Today” before rebranding itself in 2019.

2. The original name of 50 Floor, Empire Today, was chosen as a nod to New York City, often referred to as the “Empire State.”

3. Empire Today, now known as 50 Floor, was founded in 1959 by Seymour Cohen in Chicago, Illinois.

4. Before specializing in flooring, Empire Today (50 Floor) initially started as a window treatment company, offering blinds and shades.

5. In the early 2000s, Empire Today (50 Floor) gained widespread recognition through its television commercials featuring the memorable jingle, “800-588-2300… Empire!”

The Origins Of 50 Floor: Formerly Premier Flooring And Design

In the volatile and ever-changing world of business, Premier Flooring and Design was a struggling company facing numerous challenges. However, its fate took a dramatic turn when Jerel Verner, the owner, made a strategic decision. In an effort to rescue the company, Verner brought in Matt Carter, a seasoned industry professional from Empire Today.

Matt Carter recognized the potential of Premier Flooring and Design and believed that a revolutionary approach was necessary to differentiate it from competitors. He proposed the concept of a virtual flooring store, a platform that would bring the essence of a physical store directly into customers’ homes. This innovative idea proved to be the catalyst for Premier Flooring and Design’s renaissance.

The Virtual Flooring Store: Bringing Brick-And-Mortar Elements To Customers

With Matt Carter at the helm, Premier Flooring and Design took a giant leap forward with the creation of a virtual flooring store. This groundbreaking concept allowed customers to browse through an extensive collection of flooring options without ever needing to leave their homes.

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By bringing brick-and-mortar elements such as personalized consultations, expert advice, and professional installations into the virtual realm, the company managed to offer a unique and immersive shopping experience.

The virtual flooring store not only provided convenience and accessibility for customers but also helped Premier Flooring and Design overcome the challenges of not having a physical showroom.

It allowed them to showcase their products in a visually appealing manner and provide valuable insights into the various flooring options available. This innovative approach brought about a revolutionary shift that propelled the company towards rapid growth and success.

Rebranding As 50 Floor: A New Name, A Fresh Start

Under the leadership of Matt Carter, Premier Flooring and Design experienced significant growth and innovation. In order to represent this newfound success and their unique approach to the industry, the company decided to rebrand itself. They adopted the new name, 50 Floor, which not only signified a fresh start but also reflected their commitment to excellence and exceeding customer expectations.

The rebranding exercise rejuvenated the company’s image and served as a powerful symbol of their dedication to delivering high-quality flooring solutions.

Tv Advertisements And Home Invitations: Generating Rapid Growth

To propel their growth even further, 50 Floor embarked on an aggressive marketing strategy that included television advertisements and home invitations. By promoting their products and services on TV, the company was able to generate significant interest and create a sense of excitement among potential customers.

Each time they went on air, they received almost a dozen invitations into homes, where they had the opportunity to showcase their flooring options and establish personal connections with customers.

This strategy proved to be highly successful, as it allowed 50 Floor to reach a large audience and create brand recognition. The company’s unique approach and dedication to customer satisfaction resonated with homeowners, leading to an exponential increase in sales and rapid growth for the company.

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Expanding Beyond Regional Markets: 50 Floor’s Ambitious Plans

Driven by their rapid success and newfound reputation, 50 Floor has set its sights on expanding beyond its current regional markets. The company aspires to become a major player in the flooring industry by entering every major market across the country within the next five years.

With revenue surpassing $50 million last year, 50 Floor is well-positioned to achieve its ambitious goals. The company’s partnerships with local news personalities and the appointment of Richard Karn as its national spokesperson further solidify its brand presence and market influence. Moreover, 50 Floor’s steadfast commitment to hiring and training the best people, offering higher commissions than other flooring companies, and maintaining a formalized training program for its team ensures that their success is built on a strong foundation.

As the company continues to prioritize customer satisfaction, listening to their viewpoints and addressing any arising issues, 50 Floor has undoubtedly secured its position as a leader in the flooring industry. With a dedicated team of 110 employees, an equal number of subcontracted sales reps, and 135 subcontracted installation crews, they are poised for even greater achievements in the future.

In conclusion, the story of 50 Floor’s transformation from Premier Flooring and Design is a tale of resilience, innovation, and unwavering commitment to customer satisfaction. Through the creation of a virtual flooring store, strategic marketing initiatives, and ambitious plans for expansion, this once-struggling company has become a force to be reckoned with in the flooring industry. As they continue to redefine standards and exceed expectations, 50 Floor is well on its way to leaving an indelible mark on the world of flooring.

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Frequently Asked Questions

How did 50 Floor get its name?

50 Floor got its name through a creative approach. In 2010, the founders embarked on a search for a vanity phone number that would encompass the essence of their company. After discovering a number that perfectly resonated with their vision, they cleverly cross-marketed it, making it the official name of their business. To complement this unique identity, they crafted a catchy jingle and established an accompanying website, ensuring a cohesive and memorable brand experience for their customers.

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What is the history of 50 Floor?

In the span of over a decade, 50 Floor has grown and evolved into a trusted name in the flooring industry. Originally starting out as a home design center, the company quickly expanded its offerings to include a wide range of flooring options, catering to the diverse needs and preferences of homeowners. With an emphasis on quality and customer satisfaction, 50 Floor has built a strong reputation as a go-to destination for those looking to enhance the aesthetic appeal and functionality of their homes.

Who is 50 floors?

50 Floors is a renowned flooring company committed to providing hassle-free and budget-friendly solutions for all your flooring needs. With over 40 years of combined experience, our team is dedicated to making the process of finding affordable and high-quality flooring simple. We understand the importance of excellent customer service and strive to deliver an exceptional experience from start to finish. At 50 Floors, we aim to redefine the way people search for and purchase flooring, offering convenience, affordability, and top-notch service all in one package.

What is the revenue of 50 Floor?

50 Floor, a company with 150 employees, has achieved an impressive revenue of $8.5 million. With a revenue per employee ratio of $56,980, their success is a testament to their effective business strategies and commitment to delivering quality products or services. This remarkable revenue figure highlights 50 Floor’s ability to generate substantial income and secure a strong position in the market.

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