What Is Brown Thursday: A Deep Dive Into PreThanksgiving Shopping Phenomenon

What Is Brown Thursday?

Brown Thursday is an idiom that refers to the day before Black Friday, which is the day formerly known as American Thanksgiving.

It was first mentioned in an article on Jezebel.com in 2011 and has been picked up by the media since then.

Some stores started opening as early as 6 a.m.

on Brown Thursday to attract shoppers.

However, the term has been met with criticism and not widely embraced by consumers.

Key Points:

  • Brown Thursday is the day before Black Friday, once known as American Thanksgiving.
  • It was first mentioned in an article on Jezebel.com in 2011 and has gained media attention since then.
  • Some stores open as early as 6 a.m. on Brown Thursday to attract shoppers.
  • The term has faced criticism and is not widely embraced by consumers.

Did You Know?

1. In the retail world, “Brown Thursday” refers to an unofficial term used to describe the increasing trend of major retailers starting their Black Friday sales on Thanksgiving Day.

2. The term “Brown Thursday” seemingly originated from the fact that many workers wear brown uniforms or clothing in several retail outlets, as it became customary to work overtime on Thanksgiving for the early sales.

3. Brown Thursday initially sparked controversy as some people argued that it infringed upon the traditional family-oriented holiday and compelled employees to work during what should be a time for rest and gratitude.

4. The concept of starting Black Friday sales on Thanksgiving gained popularity in the late 2000s, and today, Brown Thursday has become somewhat of a cultural divide, with some individuals eagerly anticipating sales and others advocating for a return to a more traditional Thanksgiving celebration.

5. While Brown Thursday is predominantly associated with retail, the term has also been used humorously in the context of the well-known “turkey coma” that many people experience after consuming a hearty Thanksgiving meal.

Definition Of Brown Thursday: The Day Before Black Friday And American Thanksgiving.

The term “Brown Thursday” has gained popularity in recent years to refer to the day before Black Friday, which is now commonly known as the day after American Thanksgiving. Brown Thursday is the term used to describe the increasing trend of retailers opening their doors earlier and earlier on this day, infringing upon the traditional Thanksgiving celebration.

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Traditionally, Thanksgiving has been a holiday celebrated with family and friends, allowing people to gather, enjoy a hearty meal, and express gratitude. However, with the rise of consumerism and the desire for discounted shopping deals, the sanctity of the Thanksgiving holiday has been compromised.

  • Key points:
  • “Brown Thursday” refers to the day before Black Friday, now known as the day after American Thanksgiving.
  • Retailers opening earlier and earlier on this day is encroaching on the Thanksgiving holiday.
  • Thanksgiving is traditionally a time for family, friends, gratitude, and a hearty meal.
  • The rise of consumerism and the desire for deals has compromised the sanctity of Thanksgiving.

“Brown Thursday” is a term that highlights the conflict between the traditional celebration of Thanksgiving and the increasing commercialization of the holiday.

Early Store Openings: Some Stores Begin Opening At 6 A.M. On Brown Thursday.

In a bid to attract shoppers and get a head start on the highly anticipated Black Friday sales, some stores started opening their doors as early as 6 a.m. on Brown Thursday. This move was seen as a way to extend the Black Friday shopping frenzy and capitalize on the excitement and momentum generated by the holiday season. By opening early, retailers hoped to entice customers with big discounts and exclusive deals, enticing them to spend their hard-earned money before they even had a chance to digest their Thanksgiving feast.

Origin Of The Term: Brown Thursday First Mentioned In 2011 Article On Jezebel.Com.

The term “Brown Thursday” first appeared in an article published on Jezebel.com in 2011. The writer used the term to describe the phenomenon of stores opening on Thanksgiving and criticized the encroachment of consumerism on a day meant for family and gratitude. Since then, the term has been picked up by various media outlets, gaining traction as a way to describe the increasing commercialization of Thanksgiving and the early start of the holiday shopping season.

Controversy Surrounding The Term: Some Consumers And Retailers Prefer Traditional Holiday Names.

Despite its growing usage, the term Brown Thursday has not been universally embraced. Some consumers and retailers prefer to stick to traditional names for the holiday, arguing that Thanksgiving should be a time for reflection and spending quality time with loved ones rather than venturing out for a frenzied shopping experience. The term has also faced criticism for its association with the consumer-driven nature of Black Friday and the negative impact it has on the retail workforce, as employees are often required to work long hours on Thanksgiving Day.

  • “Brown Thursday” is not universally embraced.
  • Some argue that Thanksgiving should be a time for reflection and spending quality time with loved ones, rather than shopping.
  • The term is criticized for its association with Black Friday and its negative impact on retail workers.
  • Employees often have to work long hours on Thanksgiving Day.
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Brown Thursday Vs. Black Friday: Exploring The Connection Between The Two Shopping Days.

While Brown Thursday and Black Friday are distinct shopping days, they are intrinsically connected. Brown Thursday marks the beginning of the holiday shopping season, with retailers offering early-bird deals to lure consumers into stores. Black Friday, on the other hand, is known for its massive sales and discounts, enticing shoppers to spend their money on everything from electronics to clothes.

As a result, the lines between Brown Thursday and Black Friday have become increasingly blurred, with many retailers extending their sales from Thursday into Friday, creating a shopping extravaganza that lasts well beyond a single day.

In conclusion, Brown Thursday has become an increasingly recognized term to describe the day before Black Friday, which was formerly known as American Thanksgiving. While some consumers and retailers embrace the early store openings and discounted shopping opportunities, others prefer to stick to the traditional names of the holiday and focus on spending time with loved ones. Regardless of personal opinions, the connection between Brown Thursday and Black Friday signifies the beginning of the holiday shopping season and a time when retailers vie for consumers’ attention and dollars.


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Frequently Asked Questions

What do people call Thursday?

Given the college and university culture, Thursday has earned the nickname “Thirsty Thursday.” With the anticipation of a lighter class load on Friday, students see Thursday as the ideal night to indulge in social gatherings and let loose a bit. The name acknowledges the desire to quench one’s thirst for fun and relaxation, making Thursday an unofficial kickoff to the weekend for many students.

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What is day after Thanksgiving called?

The day after Thanksgiving, known as Black Friday, has evolved into a shopping extravaganza in the United States. Drawing massive crowds and extensive sales, this day has become synonymous with great deals and long lines. It has become a tradition for many people to wake up early and plunge into the chaos of discounted prices and limited-time offers. As retailers compete for customers’ attention, Black Friday has become a consumer phenomenon eagerly anticipated each year.

Why is called Black Friday?

The term “Black Friday” originated in Philadelphia, where it was used to describe a challenging situation rather than a positive one. The city’s police force faced the arduous task of managing large crowds and traffic that flooded the city the day after Thanksgiving. Finding themselves overwhelmed, they coined the term “Black Friday” to signify the chaos and difficulties they encountered while trying to handle the influx of shoppers. Over time, the expression caught on and became synonymous with the post-Thanksgiving shopping tradition, despite its initial negative connotation.

As the crowds grew larger each year, the name Black Friday became deeply embedded in the American retail culture. It no longer solely referred to the challenges faced by law enforcement but came to symbolize the beginning of the holiday shopping season. It is a day when retailers offer significant discounts, leading to a frenzy of shopping and enthusiastic bargain-hunters. Thus, despite its origin in describing a problematic situation, Black Friday has transformed into a highly anticipated event associated with opportunities for shoppers to score excellent deals.

What is the meaning of the word Thursday?

Thursday derives its meaning from its Old English roots, being literally referred to as Thor’s day. This name pays tribute to the Norse god of thunder, Thor, who is depicted riding a chariot pulled by goats while brandishing his mighty hammer. Interestingly, in languages with Latin origins, Thursday is named after the god and planet Jupiter, indicating the cultural variations in naming days of the week.

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